Fair Trade
DataTM
Imagine a world wide web where you
could pay for your monthly Netflix,
Twitch, or Spotify Premium account
with your data.
Sound like a fair trade?
Save. Trade.
And get paid
for your data
trading platform powered by the
attention and engagement of
consenting users. We give users
control over their data, so they can
choose who they trade it with. We set
a fair price for our users’ data, and
then share our advertising revenue
with them.
Rethink your
relationship
with data.
Your data is one of the most valuable
commodities on the internet. But you’re not
getting paid for it. Why’s that?
Because rn, brands don’t think they need to
pay you. And they’re right.
We’re here to change the way we buy and
sell data online. But that starts with you
claiming what is rightfully yours.
Treat your data
as a personal
asset.
On the internet, there’s no such
thing as a free lunch. So why are
brands dining out on your data?
Let’s renegotiate a fairer deal.
What if you could be using your data
to pay for the things you love doing
online?
Change the
World Wide
Web.
There’s a lot going on in the world
ATM. And, like it or not, everything
that’s happening is driven by our
data. The decisions each of us make,
every day.
We’re not going to change everything
overnight. But we are going to make
change happen, if we all take it
byte by byte.
Sound good?
OK, Thank you.
Sign up for OkTY alpha release.
Limited spots available.
FAQ
What's our mission?
OkTY want to help every Internet user
realise the value* of their personal
data.
What can I trade my data for?
For starters, you can trade a
month’s-worth of data for a month’s
subscription to Netflix, Twitch, or
Spotify + you’ll get some offers and
discounts too.
How many spots open for Alpha release?
1000. More spots will open up as we move
into beta and beyond. So stay in
contact. Please and TY.
What data do I have to share?
We’re setting the gold standard for data
trading. Which is a WIP RN. Because
different data has different value to
different businesses. What we do know
(for sure) is your location, financial,
and PII data is worth something to all of
them. So that’s what we need access to;
it’s also why we’ve created a Data Score.
What is a Data Score?
Your Data Score indicates how much your
data is worth (to brands). The basic math
is: the more you engage, the more it’s
worth. Think of your data like FarmVille
crops - when you give your data time and
attention, its value grows. Unlike a
credit score, your Data Score is
something that you have complete control
over, and is not determined by your
spending past. So you can increase the
value of your data + use it to access
exclusive offers and discounts anytime
you like.
Who can access my data?
Only people you say can. You’re in
control. You give consent. And you can
take it away.